The fantasy drama series ‘Game of Thrones’, produced by HBO, demonstrated unprecedented success in creating a substantial global fanbase and setting new records for the channel’s ratings. But above all, it significantly contributed to HBO’s coffers and changed the financial dynamics of the television industry.
In its eight-season run, ‘Game of Thrones’ generated billions of dollars in revenue, contributing to an economic shift within the film sector. The show’s revenue streams were multi-faceted – from the broadcast rights, which netted approximately $1 billion per year, to licensing deals, DVD sales, and merchandise. Moreover, it was not just HBO that saw a healthy financial impact. Northern Ireland’s economy benefited from the surge in tourism, and local businesses experienced an increase in sales from hosting production sites and film crews. On the digital front, ‘Game of Thrones’ significantly bolstered HBO’s streaming service, HBO Now. The launch of the series’ fifth season coincided with the introduction of the streaming platform, leading to a substantial increase in HBO Now’s subscriptions. HBO understood to capitalize on the show’s worldwide fame and offered fans a direct, uninterrupted, and first-hand subscription streaming experience, which turned into a major revenue source. This epic television phenomenon has indeed proved that, with the right investment, high-quality production, and a dedicated, ever-growing audience, TV shows can indeed strike gold and transform economies on multiple scales.